Interpret the Top Culture Trends of 2020 & Make Your Employees Happy

Over the last decade we’ve seen some major shifts in the workplace, especially in corporate culture and employee values. At the start of this new decade, we couldn’t resist looking at the data trends leading to 2020 and some of the major influencers that will be trending in the new year and beyond.

Interpret the Top Culture Trends of 2020 & Make Your Employees Happy

Our research for this article reviewed the leading 14 HR and culture trend reports for 2020. While a number of issues were identified, the following five areas were mentioned most frequently:

  1. The Changing Workforce
    One constant trend in the workplace is changing demographics. Generation Z is entering the workforce and Millennials are now moving into leadership roles. Both cohorts are digital natives and, to succeed, will need to complement tech skills with people skills.
  2. **Changing Work Practices
    **Increasing demand for flexibility has led to work practices like remote working. For example, employers are experimenting with blended teams of employees and consultants, which is impacting workplace policies and how offices are designed and used.
  3. Increasing Use of AI and Automation
    Jobs with repetitive tasks are being redesigned as more intelligent machines reimagine how we work. Its likely HR will not be immune, releasing more time to focus on people-led initiatives.
  4. Increased Use of Data for Decision Making
    Compared to five years ago, three times as many HR, management, and leadership roles require data analytics skills. This demand is only set to increase, which will likely impact training and development needs.
  5. **Focus on Employee Experience
    **Every trend report we looked at talked about increased focus in employee experience, wellbeing, autonomy, and happiness — though the language varied in how they termed it. Deloitte called it the shift from “employee experience to human experience.”

This last point particularly resonated with us because here, at Friday Pulse, we are interested in data and people, and especially data about people. Consistently collecting data on people’s experience of work is a way of systematically listening to them, a process that the HR community often refer to as Employee Voice.

As we see it, these major trend reports are highlighting how today’s organisations need to adapt quickly to technological and social change.

How to Manage Technological and Social Change

Friday Pulse is invested in the happiness of people and helping businesses ensure that their people are thriving at work. When change comes, there’s always a risk that people feel that change is happening TO them, and not by them, and thus resist. However, both technological and social changes can succeed and accelerate in the workplace by giving employees a platform.

Innovation is a word we tend to associate with technology today, but it can easily apply to the way we approach workplace culture and its evolution. To begin, every company has to ask itself the following:

  • How should we work together to adapt and flourish?
  • How can we make use of technological changes to further our social and cultural goals?

We think organisations can benefit from the following:

Flexible Working

We mentioned remote working above as one of the major employment trends of 2020. With the workforce being increasingly composed of teams working across different time zones, remote working is quickly becoming the norm. This is an issue that is not going away.

Pressure to respect work-life boundaries and tackle burnout in a preventative way is being felt across all organisations. Investment in flexible working solutions — including good conferencing software — allows teams to collaborate while granting employees more personal freedom in deciding when they work and from where.

Another benefit: less commuting. The morning and evening commutes are often cited as the most miserable part of the day. In fact, long daily commutes have been shown to be more corrosive to wellbeing than people realise. Remote working allows people to live further away from major cities and gives them the freedom to only travel in a few times a week instead of daily.

A Focus on Teams

Thinking of work as an individual activity that needs to be optimized is a trap. Rarely are workplaces like call centres that lack teamwork or autonomy. Complex work, which cannot be automated, requires a diversity of skills working together. This sort of collaboration is frustrated by talent recruitment programmes focused on celebrating individual success. Truly high-performing teams are those where people do well individually and together. 

Teams are crucial for organizational success and should be a key focus for leadership and HR.

Generational Strengths

Recruiting for gender and ethnic diversity has become a hot topic in organisations over the past decade. Forward-looking businesses continue to recruit a generational spread in their employees.  

Often, younger employees are more technologically adept and embrace digital transformation. Older generations have a much richer understanding of the human side of change. However, harnessing the two generational mindsets can unlock innovation and new ways of working.

Monitor Your Workplace Culture

An alarming number of employees report that their workplace culture is toxic or conducive to bad behaviour. That kind of environment doesn’t spring up overnight but is the result of changing values, lack of investment in employees, and lack of accountability for bad behaviour. 

Monitoring your company’s workplace culture through team-based tools like Friday Pulse not only allows leaders to be aware of issues, but also identifies how well the organisation adapts to change and gives employees a voice. Monitoring is not about being a surveillance state or “big brother" — it’s about taking stock and reviewing at the team level in order to build resilience and respond to change.

Today’s business world is fast-paced, and innovation is not just about technology — it’s about people. We support change programmes by giving your employees a voice and a platform to be responsive, leading to a healthier experience and bottom line for everyone.

Best wishes from us at Friday Pulse for a happy and prosperous 2020.